The expert network industry has been continuously growing over the past several years, connecting clients in various industries to experts in their fields who can provide in-depth insights that benefit clients and their needs. There are several benefits of using an expert-matching service which are thoroughly examined within this article.
When the CEO of an entry-stage start-up in technology felt like he was hitting a financial wall, he knew the start-up needed a breakthrough moment. The problem was that he needed to figure out whom to turn to for help or what to do next. After researching who or what might be able to help him, he learned about expert-matching networks, and he concluded that this service was precisely what he needed. So, he reached out to us at Towers Alliances, and we were quickly able to help him connect with business incubator and technology sector experts. The expert knowledge and specialised insights into his niche immediately enabled him to think creatively and produce out-of-the-box solutions that pushed his start-up into a consistently profitable position for the first time.
An expert-matching network, like Towers Alliances, combines a matchmaking business model and a professional networking service. The employees at the expert-matching service match leading professionals in various industries with clients and companies who need their expertise in their respective fields. The network acts as the middleman, connecting the two parties and making the process simpler for both sides of the network. Often, the employees providing the service do the brunt of the work, researching existing databases or scouting the perfect experts who fully match the needs and interests of the clients.
Through this service, the relationship between clients and experts is not one of employers and employees but rather a contractual fee-for-service relationship where experts typically share information in the form of interview-style consultations. Expert-matching networks may operate locally or globally. For example, some have global search engines to help users find experts worldwide; others may only connect experts and clients within a single city, region or country. These services must continue to innovate and update their models to remain competitive within the market.
Through this service, the relationship between clients and experts is not one of employers and employees but rather a contractual fee-for-service relationship where experts typically share information in the form of interview-style consultations. Expert-matching networks may operate locally or globally. For example, some have global search engines to help users find experts worldwide; others may only connect experts and clients within a single city, region or country. These services must continue to innovate and update their models to remain competitive within the market.
There are two categories of people who benefit from using an expert-matching service. The first category is the client. Clients are typically larger companies, investment firms and consultants who seek specialised and real-time insights into emerging niches and industries. They rely on the insights they receive to thrive in their respective markets. Clients benefit from expert-matching networks through many other different avenues. For example, a business may be struggling to find and attract customers. An expert in the marketing or advertising industry can help them develop a new customer-attraction strategy, or they may be able to create an online video showcasing the company’s products and services. Clients can also gain access to experts who are knowledgeable in technology, accounting, law and business management and countless other industries.
The more experts that join an expert matching network, the more opportunities clients must connect with the right one for their needs. By working with experts who have been successful in their fields, clients and businesses can achieve success themselves. According to the study mentioned above, the most common categories clients belonged to were consulting, public equity, private equity and corporations.
The second category is the expert. Within the expert-matching service, experts are typically C-level executives who deeply understand their industry and have valuable experience, mid-to-senior level management with relevant perspectives gained through their specific roles, branch organisation members and sector leaders. It’s important to note that the experts also receive value from these services. The service allows them to expand their networks, and their consultations with the clients often help them thoroughly organise their thoughts.
The Internet has made finding experts easier because people can search for information globally. However, finding experts by location or topic may still take work. Expert-matching services fill this. The general population also often experiences the phenomenon called information overload. When there are too many options, it can be challenging to decide or know whom you should trust. Therefore, it’s more important than ever to filter the correct information from the noise and have as few distractions as possible to stay productive. Expert-matching services help clients filter information and focus on what they care about most. The service narrows down the options for clients so they get exactly what they need from a well-vetted professional they can rely on.
According to the Integrity Research Associates’ study, 2021 showed over a 20% revenue increase for expert networks and a continual upward trend. This means that these services are going to continue to thrive, so if you are looking for industry insights and expert knowledge or to grow your network within your respective sector, you should be looking into these networks.
Towers Alliances is one of these expert-matching services that help enhance the growth and success of businesses by providing an expert in a subject area that the client needs to become familiar with or might be struggling in. With our services, experts can gain more exposure and improve their reputation, and clients can expand their knowledge about a niche or industry. As a result, Towers Alliance benefits our users on both sides of the network by increasing their knowledge and fostering relationships, setting clients and experts up in a great position to grow their businesses.
